Marta Lamas’ critique of contemporary digital culture sheds light on a fundamental paradox within feminist theory: while feminism has gained unprecedented visibility and historical legitimacy, the platforms that now amplify its messages also serve as megaphones for uninformed, regressive, or outright idiotic voices, diluting the movement’s impact and fragmenting its narratives, particularly on apps like TikTok where virality often favors spectacle over substance, thus echoing concerns raised by theorists such as bell hooks and Nancy Fraser who have warned against the commodification and depoliticization of feminism in neoliberal arenas, where the logic of the algorithm supersedes that of ideological commitment or critical rigor, and as Lamas sharply observes, “before, if an idiot said something, it got lost — now they say it on TikTok and millions see it,” a remark that underscores the structural danger of digital platforms functioning as epistemological equalizers, where every opinion is granted visibility regardless of its ethical or intellectual merit, further complicating the feminist project which requires not only mass awareness but discursive clarity, intersectional nuance, and coalition-building, particularly with male allies whose involvement must transcend tokenism to become a strategic undoing of patriarchal norms from within, as Lamas insists that feminism alone, even with moral and historical justification, cannot dismantle deeply embedded power structures without engaging those who benefit from them, making it essential to reclaim digital spaces not by silencing but by outthinking the noise, elevating transformative knowledge over viral ignorance, and preserving the integrity of feminist struggle amid a cacophony of trending trivialities.
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