{ :::::::::::::::::::::::::: Anto Lloveras: Sandra Loureiro * AI–Consumer Interfaces * Top-ranked marketing scholar in AI–consumer interaction, Sandra Loureiro offers elite doctoral fit for projects on trust, immersion, and machine-mediated consumption. Keywords: Sandra Loureiro, AI marketing, consumer behaviour, human-machine interaction, VR, AR, tourism marketing, brand engagement, trust, doctoral supervision

Tuesday, May 5, 2026

Sandra Loureiro * AI–Consumer Interfaces * Top-ranked marketing scholar in AI–consumer interaction, Sandra Loureiro offers elite doctoral fit for projects on trust, immersion, and machine-mediated consumption. Keywords: Sandra Loureiro, AI marketing, consumer behaviour, human-machine interaction, VR, AR, tourism marketing, brand engagement, trust, doctoral supervision



Sandra Maria Correia Loureiro emerges as an exceptionally strong prospective collaborator for postdoctoral work on human–machine interaction, particularly where consumer behaviourartificial intelligence, and immersive technologies intersect. As Full Professor at Iscte – University Institute of Lisbon, her profile combines unusually high bibliometric authority (16,000+ citations; h-index 62) with rare thematic coherence across AI-mediated service encountersconsumer trustbrand engagement, and extended reality. Her intellectual distinction is not merely quantitative: independent institutional records confirm her inclusion in Stanford/Elsevier’s global top 2% scientists ranking, with a particularly exceptional standing in Marketing and Sport, Leisure & Tourism, where she is repeatedly identified among the highest-ranked Portuguese scholars in the field. For partnership purposes, her strongest strategic value lies in the fact that she has already operationalised many of the conceptual terrains currently defining frontier research in consumer–AI relations: chatbot satisfaction, intelligent voice assistants, anthropomorphic service robots, AI-enabled customer experience, virtual assistants in tourism, and the behavioural consequences of algorithmic intimacy. This gives her profile unusual methodological and conceptual maturity for projects examining trust calibration, perceived agency, emotional attachment to AI, and consumer resistance to machine mediation. Particularly relevant is her sustained publication stream on AI and marketing, including work on chatbot engagement, AI-powered service agents, intelligent voice assistants, and the broader state-of-the-art agenda for artificial intelligence in business.