Saturday, July 11, 2026

PostdigitalTaxidermy - Marshall McLuhan - The preserved body becomes a media-technical residue. A postdigital operator for cultural afterlife, inscription, storage and technical mediation - Socioplastics - LAPIEZA-LAB - Anto Lloveras

PostdigitalTaxidermy is tied to Marshall McLuhan because his claim that the medium is the message insists that storage and transmission technologies do not merely carry content but reshape what survives and how it is perceived. In Socioplastics, the postdigital object is preserved, displayed, indexed and reanimated across platforms. Taxidermy becomes a critical metaphor for cultural afterlife: the thing remains, but as mediated residue, inscription, record and technical body, extended and amputated by the medium that carries it. The operator asks what happens when digital culture preserves forms while transforming their agency. Its internal companion is RecursiveAutophagia, where the residue is metabolised back into the system. This genealogy draws on McLuhan's Understanding Media (1964), and is situated within Lloveras' Socioplastics Project Index (2026), https://antolloveras.blogspot.com/p/socioplastics-project-index.html.