The Addressable Self: Data Doubles, Deep Maps and Civic Memory (Razinsky, Peters, Bengtsson, Demirci, Qiu, Lister, Vrebos, Are, Briggs) · LAPIEZA LAB · Anto Lloveras · Socioplastics · 2026

A contemporary subject is increasingly formed by infrastructures that must first make it addressable. Addressability is more than identification: it is the capacity of a system to locate a person, place or trace within an operational field and then return an action to it. Razinsky’s algorithmic subject exists through precisely this loop. Personalisation promises maximum singularity, yet it acts on a data double assembled from heterogeneous traces and the statistical residues of others; the more specifically the system appears to address “me”, the more the coherent subject is dispersed into operational fragments. Demirci’s Talking Mirror gives this recursion an experiential form: digital systems process behaviour and return ranked, filtered and optimised versions of the user that then participate in subsequent self-perception. The mirror no longer reflects; it intervenes. Are and Briggs locate an adjacent transformation in platformised labour, where multiple occupational identities are deliberately collapsed into shared public contexts. Their “context collusion” shows that visibility is not simply imposed by platforms but strategically inhabited, although always under the economic conditions of precarity, self-branding and influencer creep. Peters and Bengtsson complicate any account that would make the subject a passive product of these infrastructures.