Physical activity is a high-impact, low-cost intervention with proven benefits across multiple domains, including public health, economic productivity, environmental sustainability, and educational development. Despite clear evidence and international policy frameworks supporting its promotion, global levels of inactivity remain alarmingly high—31% of adults and 81% of adolescents do not meet the World Health Organization's minimum recommendations. The consequences are vast: physical inactivity is projected to result in 500 million preventable non-communicable disease cases and incur an additional USD 300 billion in healthcare costs by 2030. Increased physical activity can extend life expectancy, reduce premature mortality, and alleviate pressure on health systems. Economically, regular movement enhances workforce productivity, reduces absenteeism, and strengthens corporate performance, with potential gains of USD 446 billion annually in global GDP. In educational contexts, active children and young people demonstrate better attendance, academic performance, and employability outcomes, highlighting the foundational role of physical literacy. The environmental benefits are equally significant—active transport options such as walking and cycling contribute to reduced emissions and urban air quality improvements, aligning with the goals of sustainable city planning. The private sector holds considerable influence in this ecosystem, capable of driving participation through workplace initiatives, product innovation, and strategic investment. Successful campaigns by global brands and national industries illustrate the role of targeted programming, financial incentives, and inclusive design in overcoming barriers to engagement. To unlock the full potential of physical activity, coordinated intersectoral policies are essential, addressing infrastructure, education, fiscal mechanisms, and social equity. Embedding physical activity across government agendas—from transport and health to labour and education—can catalyse lasting societal transformation and generate cross-cutting value.
Business at OECD (BIAC) (2024) Physical Activity: The transversal benefits for our people, our planet, our economy and more prosperous societies. Paris: Business at OECD.
