The physical activity sector represents a dynamic and rapidly growing contributor to national economies, with direct and indirect impacts across health, employment, infrastructure, and innovation. In the UK, the sector contributes over £8.7 billion annually to GDP and supports more than 400,000 jobs, spanning areas such as sport, recreation, active travel, fitness, and outdoor leisure. Regular participation in physical activity generates substantial healthcare savings, with NHS costs reduced through the prevention of non-communicable diseases like diabetes, cardiovascular conditions, and depression. Beyond health, physically active populations are more productive, with fewer absences and stronger workplace performance. Active environments—walkable towns, cycle-friendly cities, and green public spaces—also enhance urban liveability and economic vibrancy, attracting tourism, encouraging local investment, and boosting retail. The sector’s growth is underpinned by innovation in wearable tech, digital fitness platforms, and inclusive design, responding to rising demand for personalised and accessible activity options. Despite this potential, challenges remain in tackling inequalities in access, particularly among low-income groups, people with disabilities, and older adults. A coordinated strategy is essential to maximise returns, involving multi-sectoral collaboration between government, industry, education, and civil society. Policies that prioritise physical activity in planning, transport, education, and health services—backed by investment in infrastructure and workforce training—can embed movement into daily life. Measuring and valuing the economic contribution of the physical activity sector not only justifies investment but also informs policy decisions that align with sustainability, wellbeing, and inclusive growth objectives.
Sport and Recreation Alliance (2019) Revaluing the role of physical activity: The Social and Economic Value of the Physical Activity Economy. London: Sport and Recreation Alliance.
