Today all universities around the world and their associated fields, where they are located, are susceptible to being analyzed by research groups, which develop qualitative and quantitative studies on the quality of these campuses and comparative surveys where some prevail over others. Higher education is a market, and rankings are quality maps. The organisms studied by universities include different formulas that give value to the different layers that make up each university. The quality of education, historical prestige, environmental quality, and the prestige granted by having researchers who publish in the most prestigious international journals are included. Each university is a conglomerate, where the students, the professors and the organization chart of managers form the human capital, and work in buildings that in turn are located on the campuses, which are like micro cities, where the spatial qualities not only of the buildings, but the spaces between them make up the environmental quality. The study that we develop studies the joint case of the NTNU in the city of Trondheim, which has a historic campus and a peripheral campus from the sixties. The subject on which we carry out the research refers to the quality and ranking of the campuses in general, the factors that mark the quality of one or the other and the idea of the future evolution of these brands, which are based on factors variables, where there are some historical factors in relation to the spatial and the symbolic that seem to grant more scores in the aforementioned rankings.