ESCALINATA

RECS_______FRAMING THE PARADIGM OF NATURE_________EUROPEAN NETWORK

FRAMING

THE CONTEMPORARY PARADIGM 

OF

NATURE

INDEX

1. CONCEPT

1.1. FUNDAMENTS
1.2. GOALS
1.3. PRODUCTS
1.4. PARTNERSHIP

2. ACTIVITIES AND METHODOLOGY
3. PLANNING AND CHRONOGRAM
4. IMPACT AND USERES

BUILDING A COMMUNICATION SYSTEM 

THROUGH MICROESSAYS

AND ONLINE VIDEO DATABASES

This proposal is to develope a new form of production of cultural communication through a series of microessays and online audiovisual databases about the human experience of the natural, produced by a network of European experts, an experimental update from a recent experience that participants have developed from a previous project funded by the Government of Spain. (Project Fecyt) link 

The production of this communication system, through an international network, is made from three different fields: that are the Environmental and Social Psychology, Architecture and Art. From these three fields, the idea is to create a structure of cultural production, artistically creative, to compile information on the human experience of nature that will spread in small format products (micro-essays) that add up as an onlie cloud of common knowledge.

The proposal is based on the invitation of scientists, artists and scholars from around the world (based on the context of the co-organizers) to participate and generate news content related to the content of the project, in an experimental art form, following the structure methodology in which they worked together for three years at the Autonomous University of Madrid and LAPIEZA, in the context of relational art. Each project fields (Psychology, Architecture and Art) generate a number of content items (20 to 30) on the subject of the project, and these contents are developed in the form of micro-essays and at the same time, are positioned in the network.

The notion is to define a platform where we can invite different groups Both inside university, students, teachers, professors, and outside university, professionals, to fullfill a pioneer Proposal to generate knowledge about the human experience of nature in new and experimental formats and new networks of knowledge diffusion. In sum, we will try to Develop a method to use the available online culture. A platform well designed, not only a knowledge library watertight, but a way to generate new knowledge, related, on the subject of the project. Specifically, this platform will enable, among other things, the following:

a) Generating new conceptual connection.

b) Accessibility is a key factor.

c) Generate a discussion on how you can lecture yourselve With The net cloud.

d) Establish your own database.

e) Work with the increasingly databases.

f) Develop method, create discussion with link to concrete conceptual contents on the databases.

g) The creation of a tool, a method of use of the new emerging audiovisual database.

1.1. FOUNDATION

Environmental Psychology has developed studies showing the importance of stimulation from natural environments and naturalized as a benchmark for welfare and artistic creation. The ideas and the latest research arguments are summarized below."We are the places we inhabit." This is the synthesis of many arguments over which is intended to explain the psychological 

importance that has the transaction and dialogue between the person and the environment, near or far, living. Crucial aspects of our identities are formed and shaped from the contact we have with the stimulation provided by the environment in which we live. what we dream. The way of thinking and feeling of the people affected by the quality of the environment in which they operate. Recently, we have established some symptoms of discomfort with the label "psicoterratica diseases". Some of these symptoms are long known and described in the reactions of nostalgia, which describes the stress suffered as a result of loss or abandonment of spatial referents that have been important in the lives of people. However, some researchers believe necessary to extend this concept (nostalgia) to include mental health conditions related to environmental degradation. Reference is made to the changes in the mental health status of the people caused by the transformation experienced strong ecosystems and the threats it poses to 

human survival environmental degradation (in all forms). In Australia, researchers at the University of Newcastle recorded data on mental health of people affected by persistent drought conditions and severe deformation of the landscape (produced by the existence of a large open pit mine). Coined the term solastalgia to precisely describe the psychic alterations that occur as a result of pervasive processes of degradation of landscape features the usual environment. Some of these researchers, for example, 

have already begun to predict as the next victim of climate change (and consequent environmental degradation) is and our own minds. The term solastalgia meets three essential components: the ground that the environment provides, feelings of desolation that degradation occurs and the stress caused by the disappearance of that special relationship between the person and his usual landscapes. Glenn Albrecht, promoter of the use of this term, to predict what comes next: "The blues is not like solastalgia 

clinical depression, but it may be a precursor of a serious mental disorder." The solastalgia is an example of the importance, so far rarely considered, that the relationship with nature, both the immediate 

environment itself as distant nature (not enjoy daily, but whose existence reassures our own destiny). The human experience of  the integrity.

This is so, because the experience of direct contact with nature provides a huge and essential flow of emotions and feelings that trigger psychological functioning. The analysis of the human experience of nature shows that people still keep, hidden memory primal connection with nature. And it 

is easy to recover the adaptive potential natural environments. Thus, the welfare associated with the stay and contemplation of natural environments is not the result of a trend, or even a cultural learning process. It is, rather, a consequence of the evolution of the human species. Indeed, much of the emotional impact of the contemplation of natural scenes derives precisely from the fact that the adaptive potential of the human species has wrought in direct contact with nature and the resources it contains. And are more urban settings which, even today, costs posed adaptive permanently. From this point of life, direct contact with nature connects the human species with experiences that have been crucial to their survival, and because of the relevance of these experiences for survival has been the aesthetic aftertaste (which is inferred from the sense of well being, 

relaxation, of being at home) by the contemplation of natural areas.

The contemplation of nature, then, is an opportunity to find ourselves, lost dimensions of our identity as beings that are part of a vital warp. There are key elements that explain the nature of the power greatly activity inducing emotional nature. Research on this particular show that the emotional impact derives from the confluence of a number of elements, prototypically characteristic of natural settings. Among these elements, we highlight three very important: the impressiveness of the natural 

settings, connectivity with nature and experience of fascination.

The first refers to the imposing character, boundless natural scenarios. The natural scenery, from a forest to a desert, are presented as a horizon (real or figurative) infinite connected with the need to explore the human perceptual system. The natural landscapes offer a wide panoramic visual information that mobilizes all our resources perceptive. The contemplation of natural scenery awe and impress the organs through which we capture information, and fill our being with an infinite range and variety of 

sensations. The result is sublime entertainment experience, because of the variety that stimulate natural settings (vs. other scenarios) provide .. So, the natural settings and feed our emotional activity in the perceiving subject causes a level of emotional involvement that results in the character of the experiences made indelible. A sequel to this positive way of living nature is precisely the enduring nature of memories associated with natural landmarks. Often, for example, that many people remember your vacation the fleeting moment he appeared before them a great valley, or the sound of a waterfall is striking a walk, or the light of a sunset. Such experiences serve as lasting memories of emotional content, and as such they become part of a unique album that gradually taking shape our environmental report. The second element may be called by the term connectivity. Direct contact with nature provides invaluable information on the relationship of us, as living beings, with other life forms. We placed within a frame vital, as stated before and in connection with it. Direct contact with nature naturalizes us even more, and makes us see the close relationship of dependence of the human species with other life forms. After centuries trying to avoid and control nature, direct contact with natural life forms gives us an accurate picture of our being in nature. Understanding these processes (albeit an intuitive understanding and, at all, full of technical rigor) makes people feel part of a vital system articulated, connected and meaningful. Not surprisingly, in this respect, that successive and persistent contact experiences with nature strengthen and increase environmental awareness and consequently. increase the feeling of moral obligation to respect nature and all life forms therein contained. Connectivity is so important that an author has come to write that nature as a resource of entertainment can be replaced (even remotely) by technology (simulated contact experiences with nature, for example), but as a way of establishing and understand the links between humans and other life forms, direct contact with nature has no substitute. The nature and experience of direct contact with it, provides a more ecocentric worldview, and less anthropocentric, thus becoming a valuable motivational nutrient for involving people in protecting natural heritage. Third, the contemplation of nature, of the great stages of the micro or on which articulates the fabric of life, offers the opportunity to experience fascinating. Fascination is understood here as a set of feelings of attraction irresistible. The irresistible attraction involves a strong emotional involvement with the stimulus person observes and is produced by a set of feelings resulting from the mixture of pleasure, a moderate level of activation and relaxation a moderate level. The explanation of this complex human perceptual system response to nature is based on a cognitive process that William James labeled with the name of the process of voluntary attention. The experience of voluntary attention can be well described if the reader remembers the beneficial effects for mental activity gives him a ride by a natural or naturalized. Voluntary attention is the attentional activity that allows us to focus our mind on thoughts that are desired; stimulate balance that nature provides allows people regain control over their own thinking and reflective capacity power, precisely because of the balanced stimulation provided by the contemplation of natural scenes. Among the beneficial effects of the walk is the development of reflective capacity 

(establishing productive dialogue with oneself), increases one's ability to self-control and decreases the likelihood of an aggressive response. This is the result of pleasing effort balanced attention to all elements of a natural area. The importance of this experience, especially for people living making a persistent effort involuntary attention in the big city, has led some specialists since 2005 speak of nature deficit disorder (Nature Deficit Disorder), which characterizes the effort Prolonged human brain to cope with stimuli raucous jungle of urban life. The nature deficit disorder has been described especially in children, due to the remoteness and lack of direct contact with nature, between the effects more clearly identified recently in studies with samples of children, mentioned disconnection with nature The emergence of attention disorders and difficulties in taking 

healthy habits (exercise, diet, solo activities, etc.). Several experts believe necessary to pay attention to the consequences of this nature deficit disorder, especially in children, and it is recommended redefining the "agenda" on children that direct contact with nature has been replaced by the time spent television, video games and the overhead of learning tasks, and out of school.

Describe nature as an infinite collection of landscapes involves considering this as a scenic resort complex cultural, biophysical and ecological. The European Landscape Convention (2000) describes the landscape as the appearance of a piece of land resulting from the transaction between the dynamics of nature and human activity. However, this definition does not take into account that the first level of interaction of people with nature is precisely with the landscape, visual and / or sound. Besides ecological and biophysical values ​​of a territory, the landscape must be evaluated in their capacity to stimulate scenic complex psychological functioning and mental activity of people. The landscape is created when there is a territory and, at the same time, stimulates mental and perceptual activity of the person observed. The landscape, particularly the natural landscape and nature, has value in itself as territorial structure and biophysics. In ecological resource value, adds the potential for human welfare as complex stimulation. Research in the field of environmental psychology show that natural landscapes (or elements predominate in nature) are much more preferred than urban landscapes or representative of the built environment.

1.2. BACKGROUND

The idea is to expand the network we have been working in recent years through various projects developed by the co-organizers of this proposal:

- Environmental Psychology Today -18 videos. Funded by the FECYT.

- LAPIEZA Art Series - 200 videos

- Hello urban green - 10 videos (UAM)

- Youtube breakfast,

coached by anto + paula Lloveras Urcj - 2008Uam – 2009 Ntnu - 2010

Of special interest is the international framework and in this case the European context, to develop the network of production and diffusion of contemporary culture from academic and professional fields.

The proposal initially arises from three countries that provide a particular context, as a pilot project to develop this proposal in a broader framework of cooperation.

2. OBJECTIVE OF THE PROJECT / RELEVANCE TO THE AIMS OF THE CULTURE PROGRAMME

From the knowledge you have in the academy about the human experience of nature and the effects of nature on human welfare, is to create a structure that provides the following:

• Generate a system Between three universities as a relational art project, building a solid conceptual research network using a system tested last three years in the art field.

• Common Knowledge in clouds building as part of the teaching method and diffusion of culture.

The main objective is to restructure the academic classical methodology of knowledge and cultural production, generating outward relations, more transparent and accessible to the public through the Internet and assuming a high internationalization component.

Specific objectives:

- Generate research about the Paradigm of Nature in human experience from a transdisciplinary perspective.

- Generate a transnational network of production and dissemination of knowledge on this subject.

- Promote cultural coexistence and the projection of science through modern mechanisms.

- Make high culture more accessible through networks

- Contribute content to the current generation of memory (network) of the thought and contemporary knowledge.

- Promote equality and empower researchers and their relationship with the living arts

- Encourage cooperation between academic and cultural agents.

- Promoting transnational meetings as a basis for cultural understanding.

- Create opportunities for experimental encounter between professional scientists-artists-among themselves and with the interested public.

- Foster relationships between scientific and artistic production through joint dissemination and interaction.

- Testing of small-scale network to continue building larger contexts of production and distribution cooperative.

3. OUTPUTS

Microessays

E-book

Micro-audiovisual pieces

Biannual Symposium

It aims to open a channel of cultural transfer to the global society, by providing citizens contrasting scientific evidence on the subject of the project.

> 100 micro-essays: 

International Research Network on the paradigm of the natural

> E-Book

> Biennal> natural paradigm architecture art and science: International research and relational art scene - symposia and exhibition. Madrid 2015

4. SPECIFIC OBJECTIVES ACTIVITIES &

The proposal builds on a new form of production, based on contemporary social model, as embodied in the following phases of production, depending on the products listed above:

01 red visible with 100 specialists who will contribute with input on the project topic suggested by the actors involved (four co-organizers, each 25 contributions, at least)

02 e-book: Book Network (sum of 500 a1000 posts) microessays

03 seminar

04 online videoseries

Objective: the idea is to be visible and create ties between citizens of the world, that the theory is easily read

Methodology: use the platform transnational LAPIEZA (dynamic agent, producer of motor) for exchanges more ráapidos more intense and more hearing

Participants with little effort go into a horizontal network of thought.

One thing is the relevance interproyectual (capital thesis) and other media is the relevance of that post (symbolic capital) is another important relational (social capital): the text functions as social artifact

Actions:

- Each co-organizer also prompted the departure micropaper (around the paradigm) to compile a list of the 25 agents who want to enter into the project. You can prioritize these subagents in orders. So the four platforms provide equity capital to the network

- The network is built like a tree through a web-interface as a cloud, where agents come with their first microessay

The text is personal authorship, copyleft, is written for the project and is dated. The number of references containing the text in the project itself is its brand.

You have to tabulate the word limit, about 20 to 30 lines. A more advanced kind of abtract which is positioned and text with keywords.

Keywords also make another cloud of concepts (paradigm structure, organs).

By having the first 100 inserts (also in images and videos) artists work in further. First overlaps are generated transnational

[Like all goes in English Spanish Portuguese and Norwegian - using google translator is easy]

- The co-organizers of the universities provide contacts

- The network generates LAPIEZA:

- Explain the methodology

- Ask for paper

- Save paper

- Translate paper

- Put online in 4 languages

- Search on the net wikis

- Search images of each agent, etc curricular notes.

This requires an effort by each participant, create a nice text, brief and powerful anime and suggest that the development of new texts

The text links to web and blog (maybe body) so that the source of capital is shown

LISBON NTNU UAM  LAPIEZA

Time: one year approx

Then we have many short texts, some pictures, some pictures, some videos

It gives shape to the idea: the paradigm of nature today. What is natural? In science city art architecture. The natural thing in the broad sense: we have a variety of inputs

Spanish - Latin America +  Brazilian Portuguese - Scandinavia and some of the world uses Saxon England Germany - this forms a good mix

You can associate the tags by region to see the dominance of certain ideas by cultural region.

A transnational collaboration is the sample of which is distilled from three points. This same study started from three origins can generate a very different document.

The vortices where the structure of thought starts tend to validate the forms established, why use three starting points guarantees a certain complexity and openness of the concept. A real exploration in transcultural thought generation.

- Collect microessays artist with nice images.

The essays are read without order, a sort of find your own adventure, dependence of the linearity is obsolete in the development of complex thinking.

Each agent read in the same order is counterproductive, so the cloud structure is so important

To highlight the most interesting ideas, no matter if it was created 100 years ago or 10 minutes. Its capital gains in network

And the network is viral: access to the idea, the book ...

March

Closes on paper for the symposium as a guide prior work.

Everybody knows, but the seminar is a meeting, a kind of relational action by positioning: the flash. There is not the same - it talks about how

Prepare a nice set - where you record the guests - perhaps with some audience. Researchers inhabit the place of art (relational display) and comment on any ideas

You need a large space with room for 100 people - downtown for a week - there are scientists dress up and talk to the artists and architects

It comes in a experimental field (you have to find the place)

That has 100 stakeholders in the city who want to pay 200 to 300 euros for a week. High tech. More in line art biennial in Venice 

International Congress.

It is an initial proposal, which would be repeated every two years with different starting points. A new science concept art

During that week, there is an exhibition (installation relational) - LAPIEZA series x, will be held shares of artists - drawings facilities photos videos 

There is also a program - morning and afternoon mini conference - day Eights

At night at 9 artist's action of drawing or singing while we take the video to 11 - those who want clear, the city has much 

program

10-2 program

From 3-5 break

8 to 10 action

30 talks

5 actions

A guide book

(The Day are the freshest - giving them chat records and cocktail night - if you want and you can go. Entire week is too much with so many people. Ves a bit and go. If you want to stay the more you pay for your. The conference ticket and is paid to all)

Location: Conde Duque (transfer)

April

The videos generated (the conference is not recorded) are edited and uploaded to the network, along with microessys

> COMMUNICATION AND PROMOTION ACTIVITIES

(To be developed)

- Broadcast networks: Yb isuu tumblr blog fb twitter email

This series is introduced in the context of art lapieza

(Maybe we are interested in mixing this content with the art that we have presented so far, not create new blogs but the existing 

context

5. SCHEDULE

(Draft form, pending settings and table)

In 2013 we started

In 2015 the biennial

Preproduction meetings 4x interface design

Agent List 100 x - maximum two per week - a gain of posts -

Three months preproduction

A year posts

Three months book edit.

6 months exhibition and symposium organization well done

More editing videos and other networking two months

There may be times overlap

To that fits in the time chart

OPEN SOURCE – TEACHING GLOBAL – EXPERIMENTAL PROPOSAL.

The research project has an experimental dimension, parallel to the theoretical analisis. the medium is the message (marshall mchluhan). new forms of teaching and learning are emerging with use of new technologies. The cultural turn to open source is part of the research approaches . to read the trends and show how users are willing to use the databases. The research will stimulate to creative thinking. The idea is to design a metatheory drawn as theoretical cloud. To make possible and emergency in teaching that is to fast and easy establish a wider picture of a theoretical knowledge. new media has to be tested with a larger audience. The structure of an open course for theoretical studies in architecture and design praxis is relevant today. open course applications to be read from a wider spectrum of users. The works remains on the internet and is part of a research strategy to increase the material available online. A structured meta structure to access the conceptual cloud is needed. A structured systems of video links by e-mail, a structure of a new methodology.  Make visible the structure of the meta theoretical cloud we operate with.Tthe idea is to step at ones into a cloud and create your own favorites on the way. to stimulate to technological support in reading. share culture is a trend in new media today, we will study it. We will study applications for theoretical studies in architecture, art and social science with the databases. New databases containers of relevant information are increasing while the shared culture increase. Knowledge of the cloud and knowledge of the the theory available will increase with the research. How can we contribute to the databases if we do not study the availability today? for this experiment we will develop different tools, to link together the different contents. Tools as e-mail, blog, facebook, youtube, vimeo, google videos, will be part of the system to validate the source of each video.  the idea is to show and develope a method that active motivates both students inside and outside the campus.  

How do we structure the knowledge? and are the sources valid to implement in our work? The research will discuss the different knowledge sources and practical and real application of the sources. The research connects readings with teaching the databases as an active source of inspiration for application in design. Architecture is a complex theory that extracts inspiration from different disciplines, the research will improve the methodology to acces the different sources. have assure a real stimulus in the idea work and have assure better results. 

KNOWLEDGE TRANSMISION WITHIN THE DATABASES

The potentiality to develop a critical discussion within architecture and art with the databases shared online. One of my motivation is the new sharing culture for knowledge. social media is a great distributor and highway to the databases on the internet. Social media alouds us rapidly to inform about the links and also share the links with a wider network. previous research in architecture science and art creates a tinkering tank for a common database for architecture and art.  schools can structure common space online, make it more accessible, a new form for library on the internet. connecting different disciplines in one page. architecture science and art theory today have a great opportunity to structure a common database on the internet with video files. A common knowledge bank, to start with. 

NEW NETWORKS ON PROFESSIONAL GROUND

By reading the databases shared online you develope the imagination of its potentiality to transmit ideas. The professional ground generates new network connections. The idea is to share contents, new strategies of communication are being developed, new forms of working strategies and new forms of study methods can be developed. Part of the research is to study professional ground how they acces the medium and if they use it. How they use it and why.

LECTURE YOURSELF

The experiment shows that you can lecture yourself. The online video experimental format I want to prove will help us to structure a new way of teaching, and new ways of learning. ACcess to information has a new revolutionary form. The present application wants to study this phenomenona, and new paradigm and follow and reflect within the experimental phase the possible development the medium will have the following years.

SUPPORT TO READ SUPPORT TO PRODUCE

The experiment permits to log on your own videos, for what we need resources. We ask for financial support to storage content that we generate ourselves. the databases alows us to share the videos uploaded, you can use and read what is available, you can storage and share your own works with others. We miss several lectures series that the faculty have been working with. Each lecture could have been easely recorded and stored. i want to study the possible network we can do within university and other institutions to structure the lectures and other series of work with video files.  

DEVOLOPE ONLINE TUTORIAL 

The online tutorial includes work to introduce students to the databases. For the introduction we created te seminars youtube breakfast. A teaching tool inspired from real happenings with students. A new method to explore and develop. The technology is available, the critical theory is the strength for students to define and defend their projectual thesis.  the method created  shares common contents to start with and develops a critical discussion around the ideas connected to the cloud. the method is developed within a blog structure, and links and e-mails to the documents on the databases. As all methods this is just the beginning and for us it is a challenge to develop it further on and generate an online visibility of the process of work and an online visibility of results. 

RESEARCH A CHANGE OF PARADIGM

The production and distribution of architecture theory today has a new potential arena for discussion. Within a collective discussion we will change the forms of today towards a technological based form to access and create our knowledge. use of the databases, and a contribution to the databases will stimulate to access the necessary theory tool, is a challenge for these research today.  Audiovisual-video online will increase inside teaching systems. Already today the data tells we are more exposed to the databases. This paper wants to follow this evolution. Is university taking a step forward in the use of new media technologies? We expect it to become more and more a real platform of studies. 

WHO IS ONLINE?

By using scientific method to experiment and collect data, I will try to demonstrate who is online and if there is culture available online. The relevant contents are part of my pedagogical research and I have already established it as my teaching system in architecture. The codes and metadata are being developed to structure and find easier the contents. I can see as a vision an interesting critical activism encouraged by the common readings of the files online.

CROSSDISCIPLINES 

The study themes are within the fields of architecture science and art as three engines that work together. cross disciplines work in the fields are part of the work. Since I started architecture, philosophy, psichology sociology anthropology and other fields are specific connected to the architectural thinking. The metacloud of theory is necessary to link. In this concrete medium as the databases online, we want to approach theories of communication, the new media experience, the network society and its arguments. We will make a cultural definition of how the new media implementation affects in architecture as a process of work. the speech of the architect is complex in our days and it’s interesting to map why this complexity? And why the forms are different but accepted. The crossdisciplines map we are using today will be part of a metacritic to show a complex apparatus of thoughts architects have to deal with.

HOW MUCH AUDIOVISUAL WE CONSUME?

New technologies permits fast connection with internet as the medium. marshall mcluhan predicted in the tv age the message is the medium. During the year 2007 I experimented an average of five entrance a day to the databases on internet. That means a volume of communication flow from ten minutes until one hour. If we compare it with tv data average that are four hours a day, the audiovisual form could be implemented in teaching. The tool alows the digitally storage online, access from your personal computer. And the possibility to link content to others. The university campus is equipped in ourdays with data stations and computer centrums available  for the university community, most of the people have personal computers at home and at work. As part of the work the idea of making interviews and lectures, with architects, artists and scientist. recorded and stored on the databases, I would like to establish the connections between architects scientists and artists and create specific theoretical cloud for architects.

FROM SPECIALIZED LYBRARIES TO SOCIAL MEDIA

The speed of communication is increasing by new media. Production and distribution online is increasing. Global audiovisual databases are available. Audiovisual databases have traditionally being connected with specialised libraries. The library George Pompidou in Paris well known for it’s collection of video art data, are now emerging in the new media network. New accesses are being created. The traditional libraries are still popular and the research will use time for comparison and description of relevant texts. 

YOUTUBE AND FACEBOOK SOCIAL MEDIA

Professor Marc Lynch, at Cornell University, predicts that user generated websites such as youtube.com and facebook.com will play a big role in the recruitment within the mainstream masses (Lynch, Marc 2007 ). The use of social medium is for us an important tool to develop education proposals. The idea of the research is to step ahead the speed of the growth of the databases. The knowledge of different contents and the lack of specific content can allows us to further develop the databases.   

ACCESIBLE TECHNOLOGY

Any individual with the appropriate technology can now produce his or her online media and include images, text and sound about whatever she or he chooses. The proposal of this work is in part to create the media, as video conferences or other video recorded forms. Walks on sites, interviews, seminars. By links I expect that the flow of audience will increase, making publicity of the institution, and connect the research to the world. 

CREATE A NETWORK 

We are all communicators, the research will study and develop how the building of an audience in new media affects the established forms of communication today. The theory online grows and the access is simple. Part of the work is to curate the reading and link forward relevant information. The media property is now primarily created by independently producers. Individuals could have means of exposure on scale comparable to mass media. But how is the media we create and how can we develop it? The idea is to create a network between architects artists and science groups both inside and outside university. A network of actors interested in the field. I will connect with  different professionals that are interested on discussions online,  using the databases and video stream technology in real time to communicate. The idea is to push for a change, online work and  education, creating online seminars. The field is revolutionary and it alouds easely to share common contents. We can develop and audience towards the field curated by professionals. 

BASIC BIBLIOGRAPHY THEMES:   

          

BEATRIZ COLOMINA - MEDIA AND MODERNITY 

ARCHITECTURE HISTORIAN. SHE HAS WRITTEN EXTENSIVELY ON QUESTIONS OF ARCHITECTURE AND THE MODERN INSTITUTIONS OF REPRESENTATION, PARTICULARLY THE PRINTED MEDIA, PHOTOGRAPHY, ADVERTISING, FILM AND TV.HER BOOKS INCLUDE PRIVACY AND PUBLICITY: MODERN ARCHITECTURE AS MASS MEDIA(1994); SEXUALITY AND SPACE (EDITOR, 1992), AND ARCHITECTUREPRODUCTION (EDITOR, 1988). LECTURED INCLUDING THE MUSEUM OF MODERN ART IN NEW YORK; THE ARCHITECTURAL INSTITUTE OF JAPAN, TOKYO; THE CENTER FOR CONTEMPORARY ART AND ARCHITECTURE IN STOCKHOLM; AND THE DIA ART FOUNDATION IN NEW YORK. EDITORIAL BOARD OF ASSEMBLAGE, DAIDALOS,AND GREY ROOM.

MANUEL CASTELLS - NETWORK SOCIETY

SPANISH SOCIOLOGISTESPECIALLY ASSOCIATED WITH INFORMATION SOCIETY AND COMMUNICATIONS RESEARCH. HE IS A MEMBER OF THE INTERNATIONAL ETHICAL, SCIENTIFIC AND POLITICAL COLLEGIUM, A LEADERSHIP AND EXPERTISE ORGANISATION FOR DEVELOPING MEANS OF OVERCOMING THE PROBLEMS TO ESTABLISHING A PEACEFUL, SOCIALLY-JUST, AND ECONOMICALLY-SUSTAINABLE WORLD. URBAN SOCIOLOGY, ORGANIZATION STUDIES, INTERNET STUDIES, SOCIAL MOVEMENTS, SOCIOLOGY OF CULTURE, AND POLITICAL ECONOMY. ABOUT THE ORIGINS OF THE NETWORK SOCIETY,HE POSITS THAT CHANGES TO THE NETWORK FORM OF ENTERPRISE PREDATE THE ELECTRONIC INTERNET TECHNOLOGIES.

SAMUEL KHUN - PARADIGM SHIFTS

AMERICAN PHYSICIST WHO WROTE EXTENSIVELY ON THE HISTORY OF SCIENCE AND DEVELOPED SEVERAL IMPORTANT NOTIONS IN THE SOCIOLOGY AND PHILOSOPHY OF SCIENCE. KUHN HAS MADE SEVERAL IMPORTANT CONTRIBUTIONS TO OUR UNDERSTANDING OF THE PROGRESS OF KNOWLEDGE: SCIENCE UNDERGOES PERIODIC "PARADIGM SHIFTS" INSTEAD OF PROGRESSING IN A LINEAR AND CONTINUOUS WAY THESE PARADIGM SHIFTS OPEN UP NEW APPROACHES TO UNDERSTANDING THAT SCIENTISTS WOULD NEVER HAVE CONSIDERED VALID BEFORE. HE WROTE AND PUBLISHED (IN 1962) HIS BEST KNOWN AND MOST INFLUENTIAL WORK: THE STRUCTURE OF SCIENTIFIC REVOLUTIONS.

PIERRE BOURDIEU - HOMO ACADEMICUS

FRENCH SOCIOLOGIST. PIONEERED INVESTIGATIVE FRAMEWORKS AND TERMINOLOGIES SUCH AS CULTURAL, SOCIAL, AND SYMBOLIC CAPITAL, AND THE CONCEPTS OF HABITUS, FIELD OR LOCATION, AND SYMBOLIC VIOLENCETO REVEAL THE DYNAMICS OF POWER RELATIONS IN SOCIAL LIFE. HIS WORK EMPHASIZED THE ROLE OF PRACTICE AND EMBODIMENT OR FORMS IN SOCIAL DYNAMICS AND WORLDVIEW CONSTRUCTION, OFTEN IN OPPOSITION TO UNIVERSALIZED WESTERN PHILOSOPHICAL TRADITIONS. HE BUILT UPON THE THEORIES OF LUDWIG WITTGENSTEIN, MAURICE MERLEAU-PONTY, EDMUND HUSSERL, GEORGES CANGUILHEM, KARL MARX, GASTON BACHELARD, MAX WEBER, ÉMILE DURKHEIM, ERWIN PANOFSKY, AND MARCEL MAUSS. A NOTABLE INFLUENCE ON BOURDIEU WAS BLAISE PASCAL,

WALTER BENJAMIN - THE AGE OF MECHANICAL REPRODUCTION

GERMAN INTELLECTUAL (PHILOSOPHER, SOCIOLOGIST, LITERARY CRITIC, TRANSLATOR, ESSAYIST)OCCASIONALLY ASSOCIATED WITH THE FRANKFURT SCHOOL OF CRITICAL THEORY.HIS SOCIOLOGIC AND CULTURAL CRITICAL THOUGHT, COMBINING HISTORICAL MATERIALISM, GERMAN IDEALISM, WALTER BENJAMIN COINED THE TERM “AURATIC PERCEPTION”,DENOTING THE AESTHETIC FACULTY BY MEANS OF WHICH CIVILIZATION MAY RECOVER AN APPRECIATION OF MYTH. ESSAYS "THE TASK OF THE TRANSLATOR" (1923) AND "THE WORK OF ART IN THE AGE OF MECHANICAL REPRODUCTION" (1936).

MARSHALL MCLUHAN - THE MEDIUM IS THE MESSAGE

CANADIAN EDUCATOR, PHILOSOPHER,MCLUHAN'S WORK IS VIEWED AS ONE OF THE CORNERSTONES OF THE STUDY OF MEDIA THEORY. MCLUHAN IS KNOWN FOR THE EXPRESSIONS "THE MEDIUM IS THE MESSAGE"AND "GLOBAL VILLAGE".MCLUHAN WAS A FIXTURE IN MEDIA DISCOURSE FROM THE LATE 1960S TO HIS DEATH AND HE CONTINUES TO BE AN INFLUENTIAL AND CONTROVERSIAL FIGURE. IN THE EARLY 1950S, MCLUHAN BEGAN THE COMMUNICATION AND CULTURE SEMINARS, FUNDED BY THE FORD FUNDATION, AT THE UNIVERSITY OF TORONTO.

REM KOOLHAAS – CONTENT

DUTCH ARCHITECT, ARCHITECTURAL THEORIST, AND URBANIST.KOOLHAAS STUDIED AT THE NETHERLANDS FILM AND TELEVISION ACADEMY IN AMSTERDAM. KOOLHAAS IS THE PRINCIPAL OF ITS RESEARCH-ORIENTED COUNTERPARTAMO(ARCHITECTUUR METROPOLITAANSE OFFICIE), CURRENTLY BASED IN ROTTERDAM, NETHERLANDS. IN 2005 HE CO-FOUNDED VOLUME MAGAZINE TOGETHER WITH MARK WIGLEY AND OLE BOUMAN.IN 2000 REM KOOLHAAS WON THE PRITZKER PRIZE. IN 2008 TIME PUT HIM IN THEIR TOP 100 OF THE WORLD'S MOST INFLUENTIAL PEOPLE. AN EARLY WORK OF THE LATE 1970S, WAS THEIR CONTRIBUTION TO THE VENICE BIENNALE OF 1980, TITLED "PRESENCE OF THE PAST.THE OMA SCHEME WAS THE ONLY MODERNIST SCHEME AMONG THEM.

FERNAND BRAUDEL - THE DYNAMICS OF CAPITALISM

FRENCH HISTORIAN OF THE POSTWAR ERA. BRAUDEL HAS BEEN CONSIDERED ONE OF THE GREATEST OF THE MODERN HISTORIANS WHO HAVE EMPHASIZED THE ROLE OF LARGE-SCALE SOCIOECONOMIC FACTORS IN THE MAKING AND WRITING OF HISTORY.HE CAN ALSO BE CONSIDERED AS ONE OF THE PRECURSORS OF WORLD SYSTEMS THEORY.BAUDEL'S MOST FAMOUS WORK IS THE THREE-VOLUMECIVILISATION MATÉRIELLE, ECONOMIE ET CAPITALISME, XV^E-XVIII^E(CAPITALISM AND MATERIAL LIFE, 1400-1800),

FREDRIC JAMESON - THE CULTURAL TURN

AMERICAN LITERARY CRITIC AND MARXIST POLITICAL THEORISTHE IS BEST KNOWN FOR HIS ANALYSIS OF CONTEMPORARY CULTURAL TRENDS—HE ONCE DESCRIBED POSTMODERNISM AS THE SPATIALIZATION OF CULTURE UNDER THE PRESSURE OF ORGANIZED CAPITALISM.JAMESON'S BEST-KNOWN BOOKS INCLUDE POSTMODERNISM: THE CULTURAL LOGIC OF LATE CAPITALISM,THE POLITICAL UNCONSCIOUS, AND MARXISM AND FORM.

GILLEES DELEUZE - THE ALPHABET

FRENCH PHILOSOPHEROF THE LATE 20TH CENTURY. FROM THE EARLY 1960S UNTIL HIS DEATH, DELEUZE WROTE MANY INFLUENTIAL WORKS ON PHILOSOPHY, LITERATURE, FILM, AND FINE ART.HIS MOST POPULAR BOOKS WERE THE TWO VOLUMES OF CAPITALISM AND SCHIZOPHRENIA: ANTI-OEDIPUS(1972, HE WROTE, ECLECTIC PHILOSOPHICAL TOMES ORGANIZED BY CONCEPT (E.G., DIFFERENCE, SENSE, EVENTS, SCHIZOPHRENIA, CINEMA, PHILOSOPHY).DIFFERENCE AND REPETITIONIS DELEUZE'S MOST SUSTAINED AND SYSTEMATIC ATTEMPT TO WORK OUT THE DETAILS OF SUCH A METAPHYSICS. DELEUZE DEFINES PHILOSOPHY AS A CREATION OF CONCEPTS.

MICHEL FOUCAULT - DISCOURSE ON LANGUAGE

FRENCH PHILOSOPHER, SOCIOLOGIST, AND HISTORIAN. FOUCAULT IS BEST KNOWN FOR HIS CRITICAL STUDIES OF SOCIAL INSTITUTIONS, MOST NOTABLY PSYCHIATRY, MEDICINE, THEHUMAN SCIENCE, AND THE PRISON SYSTEM, AS WELL AS FOR HIS WORK ON THE HISTORY OF HUMAN SEXUALITY. HIS WRITINGS ON POWER, KNOWLEDGE, AND DISCOURSE HAVE BEEN WIDELY DISCUSSED. IN THE AUTUMN OF 1968 HE PUBLISHED L'ARCHÉOLOGIE DU SAVOIR(THE ARCHAEOLOGY OF KNOWLEDGE)LES MOTS ET LES CHOSES. IN 1971 HE PUBLISHED L'ORDRE DU DISCOUR, THE DISCOURSE ON LANGUAGE.

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